Product Marketing: No Product That Has to do With Life is Boring

• Use people to sell to people
• Perception is reality, so use scripted professionals
• Tell a memorable story
• Create an emotional experience
• Create a believable, relevant personality
• Deliver a critical, hot-button moment

I don't care if you have invented the new dust collector, wall plug, or lug nut.  There is a connection between that product and humans.  There is a story you can tell about your product.  You can probably tell it through a multimedia channel.   If kleenex can do it, so can you.